Wellness meets Nightlife

It’s no secret that run clubsare having a moment.But, what happens if you put a nightlife twist on them?

The unlikely pair usually only cross paths at 6am when one’s finishing the night and the other is setting off.

Now? These two worlds are coming together.

Bringing a culture shift that blends clean living, connection and fun.

New era of run clubs

Defected just launched a free run club for 150 people with a post-run social with a live DJ.

Diplo’s also putting his own twist on run clubs across America that’s taking off with new locations being added.

It doesn’t end there...

I give you running festivals.

Meet Runningman, a 3-day US experience dubbed Coachella for runners. Think daily runs, wellness talks with the likes of Rich Roll, events and one big-ass sauna.

Over in Wales, Lovetrails is bringing a different kind of energy, combining trail runs, yoga, music, adventure and everything in between.

Running’s not your bag?

Sauna and ice bath culture are getting in on the action.

As booze-free connection grows, new kinds of rituals are showing up.

Othership is bringing DJs, breathwork, and singles socials to the sauna.

Dawnbreak x Cold Nips are serving sunrise breathwork, ice baths, and a silent disco on the beach.

Why should you care?

Group fitness is here to stay, and this movement goes way beyond running.

For existing wellness and lifestyle brands
Chances are if you’re going to an event like this they will be in the wellness world and could be your people. Think:

◆ Brand activations & build awareness
◆ Pop-ups + samplings
◆ Instant feedback
◆ Collaboration opportunities

Think where else could your people be at?Is there a way you can get in front of them?

Get the tote bags ready. Your people are waiting.