For the founders who don’t
believe in being ordinary
I believe great brands aren’t built by chasing trends. If you want something original, you can’t do what everyone else is doing.
For me, branding goes deeper than a logo or packaging. It’s the intention behind it, the feeling you want people to have and the story you want to tell visually.
It’s easy to jump straight into design, but first we build the foundations - who you are, why you’re here, and the change you want to make.
Get the foundations strong, and the design makes sense.
Most founders waste time, energy &
money doing this alone
What if there was an easier way?
The Essnce Launch framework takes you from confusion to clarity -
in 6 simple steps that remove the guesswork and build a movement-worthy brand,
designed to help you stand out, sell, and launch with confidence.
ESSNCE
First, we need to lay the foundations and gain clarity on you, your product, customer, market, and the opportunity in a collaborative design strategy workshop.
MEANING
From our insights, we focus on defining the deeper meaning behind your brand - the stories, personality, beliefs, and the role your product plays in your customers’ daily life.
SHAPE
The exciting part. We explore ideas and creative directions through moodboards that help us define the feel and world of your brand, using a product-first approach.
ADVANCE
This is where the idea starts coming to life. We develop all the assets that go into your brand and packaging system - from type, colour, labels/boxes and product mockups.
EXPAND
We refine and finalise everything into a clear, organised system - print-ready packaging files, brand assets, logo suite, and your brand & packaging bible.
LAUNCH
Your new era is ready to hit the wild.
Time to launch with confidence, clarity, and a movement-worthy brand built to grow.
New Era Launch
For the bold starters and early-stage founders ready to
ride the wave of your becoming
New Era Universe
For the leading visionary ready to scale and be
e-commerce ready
Here’s how we’ve built New Era’s for other visionaries
Ready for your brand’s new era of being?