Wave

Wave is a conceptual functional beverage brand inspired by the growing sober-curious movement among Gen Z and Millennials. It’s designed to be your go-to drink for finding your flow and exploring emotional depth. With seven core products, Wave helps you ride your Wave and find your flow.

The brand’s identity combines dream core with underworld influences, blending bold maximalism with minimalist touches. Bold, modern typefaces and a striking two-colour system create maximum visual impact, supported by AI-generated imagery that aligns with the brand's story.

Wave isn’t just a drink - it’s an experience. From playlists and guided meditations to a community of like-minded “wavers,” it’s a space to pause, connect, and explore your journey.