Crafting fun, brand identities
that feel like spirulina for the soul,
inspire a new era of being and rhythm.

Lifestyle

✦

Beauty

✦

Wellness

✦

Lifestyle ✦ Beauty ✦ Wellness ✦

 We’re here for the founders who push the edges
and spark a fire within

Our process is collaborative, thoughtful, and built to go deep. That’s the kind of energy we build with. We just so happen to make it look beautiful (and have fun along the way).

We’re about creating soulful brands with a whole lot of substance. Designed to be felt. The I get you, I belong here moments that take you on a journey and become a new daily rhythm.

Here’s how we’ve built New Era’s for other visionaries

 
 
 
 

Hey, I’m Lydia

THE FACE BEHIND THE BRAND

A lover of all things creative,, brand and packaging from a young age. A huge believer in seeking better and going my own way. Whether through my own wellness journey, starting my design business in 2018, or finding a new place to call home. Which is currently Bali, btw. 

My mission is to help build the brands of those inspiring a new era of being, creating something bigger than them and leaving the world brighter. 

 
 

  • "You helped me look outside the box"

    After our initial consultation, your enthusiasm and vision convinced me we had the right person! You quickly recognised what it was that I wanted and started to deliver everything I'd asked for. I love the finished look. Your input also helped me look outside the box and elevate the brand, becoming more coherent and recognisable.

    Gareth, Baravin

  • “Love it”

    Since our first meeting, you felt aligned with my creative vision. Working together was fun and collaborative. I love the finished piece and can’t wait to see it above my studio door! I only wish I had more of a budget to work on other brand assets.

    Amy, Lunar Wellbeing

  • “Unforgettable brand”

    I was in the process of rebranding but needed to figure out where to start. You made me feel valued, supported and important to you. Communication was effortless. You have crafted an unforgettable brand that feels aligned with my direction and my customer. I do not doubt the growth of my business now.

    Ffion, Ty Seidr

On the blog

Ready for your brand’s new era of being?

 

ON THE ‘GRAM

 
What happens when you mix wellness with dance music? The collab you never knew you needed in life. There’s a new era of run clubs emerging and it’s got a nightlife twist and hopefully some decent showers 😅🤞 From Defected’s DJ-f
A moment for the Olew rebrand 🏴󠁧󠁢󠁷󠁬󠁳󠁿 One of my first-ever brand projects was for Welsh curly hair brand, Olew. So getting to work on Olew Hair 2.0 was a moment. Me and Elinor first met back in high school all them years ago and she even pi